Case Study
Shandon Birdnest
Shandon Birdnest
Category Hashtag:
E-commerce Platform / Corporate Website / Cloud Infrastructure / Web Development / UI/UX Design & Development / Loyalty System / Customized Web Content Management System (WCMS)
Introduction of company
Introduction
of company
Shandon Birdnest is a premium purveyor of edible bird's nest products, specializing in providing 100% pure, freshly boiled bird's nest with zero preservatives and a focus on high nutrition. Sourced from the company's own swiftlet farm, the product undergoes a meticulous process of hand-picking, sterilization, and vacuum sealing before being delivered fresh to customers within 24 hours. The offerings include freshly boiled bird's nest, dry bird's nest, and customized gift sets for various occasions.
Why need us?
01
01
Premium Digital Storytelling
The brand narrative focusing on "0% preservative, 100% healthiness" and "fresh boil daily" needs a digital platform that conveys this luxury, purity, and quality. Visual and content overhaul is required to justify the premium price point and build first-time buyer trust.
02
02
Subscription Optimization & Retention
The existing subscription model (a core revenue driver) requires optimization. A seamless, user-friendly subscription platform is needed to improve clarity of package options (Classic vs. Prestige), reduce sign-up friction, and implement personalized retention features to increase customer lifetime value (CLV).
03
03
Mobile-First Health & Wellness UX
Since health and wellness consumers often browse on mobile, the website must deliver a flawless mobile experience. Optimizing the User Experience (UX) for product benefits, subscription management, and secure checkout on all devices is critical to maximize conversions and prevent losing traffic.
